Creative Agency for Gaming & Sports Betting Brands in Athens
Design and storytelling for bold, high-frequency, high-intensity brands
Athens is home to some of Europe’s most forward-thinking gaming and sports betting brands — and the market is only getting more competitive. At Another Circus, we help companies in this space build standout brands, craft high-impact campaigns, and deliver user experiences that convert.
We understand the pace, regulation, and audience psychology behind the industry.
Whether you’re launching a news website, a sportsbook product, refreshing your brand, or scaling across markets, we create communication strategies and digital experiences that meet the moment.
What we do for gaming and betting brands
We provide a full range of creative and strategic support, tailored to the dynamics of the industry. Our services include:
- Brand Strategy and Refresh
Establish trust and recognition while staying compliant. We craft brand systems that work across markets, media, and product verticals. - Campaigns with real momentum
We develop campaigns that respond to cultural moments — and help you own them. From visual storytelling to on-platform messaging, we design for frequency and variation. - Product-focused creative
We support UX teams with assets, messaging, and UI content that drive engagement, retention, and cross-sell. - Stakeholder and sponsorship comms
From investor reports to sponsor decks, we design branded materials that convey scale, reliability, and relevance.
Why choose Another Circus for your gaming brand in Athens
We’ve worked with leading brands in the Greek and international gaming space, helping them evolve beyond cliché imagery and into confident, ownable identities. We know how to navigate regulatory constraints while keeping the brand bold, expressive, and engaging.
Selected Projects
We’ve worked closely with leading gaming and sports entertainment brands in Greece & abroad, delivering design systems, campaigns, and branded materials that perform under pressure.
Stoiximan
Growing Together Since Day One
Stoiximan is the original GameTech brand of Kaizen Gaming, launched in 2012 and today recognised as Greece’s leading online gaming operator. Built on technology, product innovation and responsible growth, the brand has redefined the regulated gaming category in Greece and Cyprus while becoming one of the country’s most recognised digital brands.
Another Circus has partnered with Stoiximan since the very beginning.
When our collaboration started, Stoiximan was an ambitious startup with a team of just a handful of people and a clear vision to transform the online gaming experience. Few creative partnerships have the opportunity to accompany a brand throughout every stage of its evolution—from early product design and market entry to category leadership and long-term brand stewardship.
From the outset, we helped shape both the product and the brand. We designed the first two generations of Stoiximan’s digital experience across desktop and mobile while supporting virtually every aspect of its communication ecosystem. Over more than a decade of continuous collaboration, our work has evolved alongside the brand itself, spanning brand strategy and development, 360° advertising campaigns, Sportsbook and Casino communication, sponsorship activations (Olympiacos F.C., Panathinaikos F.C., PAOK F.C., Greek Soccer League, Greek Basketball League, Lefteris Petrounias, Greek Olympic Team, Greek National Water Polo Teams, etc.), UX/UI and product design, CRM and customer lifecycle communications, Responsible Gaming initiatives, as well as integrated creative direction and production across TV, Digital, Social Media, Radio, Print and Out-of-Home.
As Stoiximan grew, so did the complexity of its communication. Maintaining a distinctive brand while operating in one of Europe’s most competitive and tightly regulated industries required far more than individual campaigns. Together, we developed creative systems capable of supporting high-frequency communication without sacrificing strategic consistency, product clarity or long-term brand equity.
One of the defining milestones of this journey came between 2017 and 2018, when Stoiximan overtook established international operators—including bet365, bwin, Betsson and Interwetten—to become Greece’s leading online sportsbook. It subsequently surpassed the national incumbent’s online offering, firmly establishing itself as the market leader and setting new standards for the category.
Working alongside Stoiximan throughout this transformation has profoundly shaped the way Another Circus approaches gaming brands today. It has provided deep, hands-on experience across brand building, product communication, sponsorships, creative operations and the realities of scaling communications within highly regulated markets.
More importantly, it has demonstrated how long-term strategic collaboration can help build a brand that remains both commercially effective and culturally relevant over time.
The partnership has also been recognised by both the creative and marketing industries. Campaigns developed throughout this collaboration have been featured by leading international publications including Shots, LBBOnline, Ads of the World and Lürzer’s Archive, while receiving multiple distinctions at the Ermis Awards. In 2025, Stoiximan was recognised as Creative Brand of the Year (Services), with the company itself attributing this distinction to long-term strategic consistency, strong partnerships and a shared creative vision.
The experience accumulated through this partnership continues to shape how we build brands, products and campaigns for regulated gaming operators—combining strategic thinking, product understanding and creative execution refined over more than a decade at the highest level of the industry.
Betano
Helping Build One of the World’s Fastest-Growing Gaming Brands
Betano is the flagship international brand of Kaizen Gaming, one of the world’s leading GameTech companies, operating across Europe, Latin America and Africa. Today, the company serves more than 13 million active customers globally and has established itself as one of the industry’s most respected premium operators. Recent international recognition includes Brand of the Year (B2C) at the EGR Marketing & Innovation Awards 2025, alongside multiple Operator of the Year distinctions.
Another Circus has been a strategic creative partner to Betano since the beginning of its international expansion in 2016, supporting the brand through nearly a decade of continuous growth across multiple regulated markets.
Our collaboration extends far beyond campaign execution. Over the years, we have partnered across virtually every aspect of the brand’s communication ecosystem, including global brand development, 360° advertising campaigns, Sportsbook and Casino communication, sponsorship activations, product communication, UX/UI design, CRM, Responsible Gaming initiatives and multi-market localisation.
As Betano entered new markets, every creative challenge required balancing a consistent global brand identity with different regulatory environments, cultural nuances, customer behaviours and commercial priorities. This experience shaped the way we approach gaming communications today: creating creative systems that scale internationally while remaining locally relevant.
From brand strategy to production, we have delivered integrated work across TV, Digital, Social Media, Radio, Print and Out-of-Home, while supervising international productions in markets including South Africa, Spain, Romania, Serbia, Hungary and the United States.
Nearly a decade of working alongside one of the industry’s fastest-growing operators has given Another Circus a unique understanding of regulated gaming marketing. It has influenced how we think about brand governance, localisation, product communication, sponsorships (UEFA EURO/FIFA WORLD CUP – as first Game tech sponsors ever-, clubs like Bayern Munich, Benfica, Porto FC, Sporting CP, and iconic athletes like Yannis Antetokounmpo), creative operations and high-frequency content production for ambitious GameTech brands expanding internationally.
The partnership has also been recognised by both the creative and gaming industries. Our work has been featured by leading international publications including Lürzer’s Archive, Shots, Ads of the World, LBBOnline and Advert.de, while campaigns developed during our collaboration contributed to the 2023 EGR Best Marketing Campaign award. Throughout the same period, Betano itself has earned multiple international distinctions for brand excellence, innovation and operator performance, reflecting the strength of one of the industry’s most successful long-term brand-building journeys.
Explore more of our featured work in Our Case Studies.
Ready to take your brand and campaigns to the next level?
Let’s build something distinctive and performance-ready.