Betano Euro 2024 Sponsorship
“Hey! It’s the Euro”!
We all know that the biggest sporting events have a “magical” quality: they can make everything else around them, wait. Just like the UEFA Euro 2024. Betano, who was an official sponsor of the tournament for the first time, made everything stop for its debut campaign. Simply by raising a finger.
Surprise house parties, modified garage gyms, wrestling matches, Bigfoot spotters, archvillains ready to press the red button, alien abductions, missile launches… everything will have to wait in the crazy, modular universe of the campaign’s film, directed by Owen Trevor Black and produced by TopCut Modiano.
The film was aired, through many different edits, in 6 different markets, for the duration of the tournament. Portugal, Germany, Czech Republic, Romania, Bulgaria, even Ontario, Canada all came to a halt when the fingers of Betano were raised.
The campaign coincided with the launch of the new Betano visual identity.
The challenge of incorporating these elements into a distinct campaign was successfully dealt in social media and big outdoor displays.
