CRM Scores: Euro 2024 x Betano
The UEFA Euro 2024 is more than just a tournament—it’s a global celebration of football!
As an official sponsor, Betano leveraged CRM journeys to engage fans like never before.With materials crafted by Another Circus, every touchpoint—from personalized emails to in-app experiences—brought fans closer to the action!
CRM (Customer Relationship Management) plays a key role in building strong connections with users through personalized and targeted campaigns. For Betano, CRM journeys are designed to engage users at every stage of their lifecycle:
– Conversion: Turning users into active players with tailored incentives
– Retention: Celebrating birthdays, anniversaries, and addressing churn risk with personalized offers
– KAM Journeys: Managing VIP users with upgrades, reactivation, and exclusive rewards
– Reactivation: Re-engaging inactive users and preparing for major events like Euro 2024
These journeys ensure a seamless and engaging experience, fostering loyalty and maximizing user involvement!
Conversion Journeys: RND, ODD, MDD
Conversion journeys are designed to turn registered users into active depositors by offering personalized incentives tailored to their behavior and lifecycle stage. Specifically, for the RND (Registered Non-Depositors) segment, we created a vibrant series of CRM materials with a daily narrative that engaged users step-by-step. This journey featured eye-catching visuals, dynamic incentives and the Euro mascot as the central theme to motivate RND users to take action and join the Betano experience!
Retention Journeys: Churn
Retention journeys focus on keeping users engaged and preventing churn by delivering timely, personalized incentives.
For the Churn segment, we designed a strategic CRM journey aimed at reactivating users who had stopped engaging with the platform. Through targeted communications, we leveraged dynamic offers, personalized messages, and event-driven incentives to reignite interest. Whether through exclusive bonuses, tailored promotions, or reminders of missed opportunities, each touchpoint was crafted to bring users back into action.
By combining data-driven insights with engaging creatives, these journeys helped reconnect users with the Betano experience, maximizing retention and lifetime value.
Cross-sell Journeys
Cross-sell campaigns are designed to encourage users to explore multiple products, enhancing their overall engagement and maximizing their value on the platform.
For UEFA Euro 2024, we developed dynamic materials offering users dual incentives: they could either bet on key matches (e.g., Germany vs. Switzerland) to earn free spins on casino games like “Gods of Olympus,” or play specific casino games to unlock free bets for upcoming matches. These visually engaging campaigns seamlessly connected sports betting with casino offerings, creating an interactive and rewarding experience. By blending these two worlds, they elevated user engagement and reinforced Betano as an all-in-one entertainment platform!