Stoiximan Olympic Games 2024
Look at them!
They’re the “children” of Belle Equipe, the elite team of Stoiximan-sponsored athletes that represented Greece in the Paris Olympics 2024.
And this is our campaign, filled with love and pride, for them.
The campaign’s centerpiece was the film, aired a few days before the Olympics began. Directed by danny&loco and produced by Filmiki, it depicted our athletes like the children we see them as. Filmed in the training grounds of the athletes, we got snapshots of their playful everyday efforts and pieced them together with real footage and pictures provided by the athletes themselves. On top of all this sport activity, the sounds (curated by Bounce) of the narrator’s voice and the timeless songs of France-based Greek legend singer Nana Mouskouri completed the story of “our children”.
Miltos, Lefteris, Giannis, Antigoni, Katerina, Elisavet, Stefanos, Christian, and the Polo boys and girls, all got their well-deserved special films, where we wished them well before the games. And of course, we paid our respects to Miltos and Lefteris when they returned with medals.
The Launch of “Belle Equipe”: Uniting Athletes Through Style
A few months before the games, we launched the concept of the “Belle Equipe”, which would be the name that united this eclectic group of athletes. A line of clothes with the new logo and its assorted patterns was presented through a dynamic photoshoot that flooded Stoiximan’s social media with content.
